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Customer background: Royal Camping Co. (a century-old British outdoor brand, focusing on high-end courtyards and camping equipment)
Demand pain points:
The rainy climate in the UK requires both indoor and outdoor use scenarios
Middle-class families pursue "Garden Michelin" experience, traditional barbecue grills have single functions
Environmental protection policies are becoming stricter and need to comply with London's low-emission zone (ULEZ) standards
Solution: The Royal Oven Heater
Dual-mode thermal energy system
Heating mode: 3D surrounding thermal radiation, the tent/sun room is heated to 20℃ in -5℃ in an environment of -5℃
Baking mode: stone kiln structure design, maximum temperature of 300℃, support for pizza/bread/slow roast beef
English Seiko Design
Food grade 304 stainless steel body (19kg portable weight)
Removable chimney assembly (fire mode)
Environmental compliance upgrade
UKCA certification, smoke emissions are 50% lower than London ULEZ standard
Titanium ash collection box + biodegradable cleaning set (recommended by the Royal Environmental Protection Association)
Cooperation results
Market data
Entering the Harrods outdoor area, the unit price is £899 and still sells 8,000 units per year
70% of buyers are high-net-worth families aged 35-50, and the average customer price is increased by 60% (sold with pine fuel package)