Customer background: Hakutō (white light) (Japanese new outdoor lifestyle brand)
Demand pain points:
Japanese courtyard/campground space is small, requiring extreme storage and lightweight
Urban circles are sensitive to smoke, and traditional fire pits are prone to complaints
Hefeng aesthetic requirements: products need to integrate "things" philosophy with modern industrial design
Solution: Smoke-free folding fire pit
Innovative smoke-free technology
Secondary air intake system: forced air supply at the bottom + annular oxygen supplement at the top, combustion efficiency is improved by 50%, and smoke is reduced by 95%.
Japanese folding aesthetics
304 stainless steel etched imitation bamboo pattern surface, with a thickness of only 8cm after folding (such as a magazine)
Monolithic and tenon structure snap, no tooling required to expand/storage/3 seconds
Scene adaptation design
Urban courtyard version: matched with a gravel base, compatible with line incense burner accessories (one thing is used for multiple purposes)
Mountain Camping Edition: Windproof cover + anti-slip foot nails, passed JIS C 0920 waterproof certification
Cooperation results
Market performance
5,000 units sold out in the first month, with a premium rate of 80% (unit price ￥28,000)
Rakuten Market's "Garden Equipment" category lasted for three consecutive months TOP 1
Cultural Recognition
Win GOOD DESIGN AWARD 2023 Design Award
Selected as the joint exhibition of traditional crafts of Kyoto "Tool and Fire"
User testimony
“When the balcony on Tokyo was lit, even the neighbors thought I was burning incense – this is the reconciliation between the city and nature.”
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