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Customer background: Seoul Grill Co. (Korean trendy camping equipment brand)
Demand pain points:
Young Koreans pursue "lightweight camping", traditional barbecue grills are bulky and difficult to store
The demand for photos on social platforms is high, and the product needs to have both functional and photo-taking appearance.
Korean barbecue needs to be accurately controlled to avoid burnt or grease
Solution: BBQ Master
Space Magician
304 stainless steel folding structure, only the size of a backpack after storage
Patented rotary baking tray: Flip the ingredients with one hand
Cooperation results
Sales data
Sales volume exceeded 15,000 units in the first month of listing, and Coupang outdoor category reached the top
The average customer price increased by 40% (sold with camping tableware sets)