Backyard Fire & Feast (California high-end courtyard lifestyle brand)

Customer brand: Backyard Fire & Feast (California high-end courtyard lifestyle brand)

Target users: middle- and high-income families, outdoor party enthusiasts

Demand pain points:

A traditional household oven bakes pizza intake takes time (more than 30 minutes), lacks wood-fire flavor, and smoke plagues the indoor environment 9;

Garden parties require equipment that combines cooking efficiency and social entertainment;

California environmental regulations have strict restrictions on outdoor combustion equipment emissions

Solution: EmberFlame X1 Outdoor Wood Burning Pizza Horn

Highlights of core technologies

Speedy cooking: Double-layer cordierite heating plate + butterfly valve airflow control, heat up to 950°F in 15 minutes, complete 12-inch pizza baking in 90 seconds

Environmental compliance: Secondary combustion technology reduces smoke emissions by 90%, passed the California Air Resources Commission (CARB) certification

Multi-fuel compatibility: supports hardwood, charcoal, and pellet fuels, suitable for different flavor requirements

Modular design: detachable chimney + folding bracket, only the size of the suitcase after storage

Market results

Sales data

Sales volume exceeded 8,000 units in the first quarter of 2024, with an average customer price of $1,595, and a gross profit margin of 45%.

Amazon's "Outdoor Cooking Equipment" category ranked 3, with user ratings of 4.8/5 (the highest scores of "Easy to Use" and "Cleaning Convenience")

“As a real estate agent, I always recommend that customers buy this stove for the courtyard. It is not only a device, but also a symbol of lifestyle.”