Customer Brand: DesiGrill Masters (Indian local outdoor cooking brand)
Target market: middle-class families, street snack entrepreneurs, festival event organizers
Demand pain points:
Indian family courtyard space is limited, and traditional barbecue grills are bulky and difficult to store;
Carbon grilled flavor demand is strong (such as Tikka, kebab), but smoke triggers neighborhood conflicts;
Street vendors need low-cost and efficient mobile barbecue equipment.
Solution: SpiceFold Pro Folding Carbon Grill
Core design highlights
Extremely portable:
After folding, it is only the size of a backpack (expanded 80x40cm), weighs 7.2kg, and can be lifted with one hand;
Modular design: can be spliced and extended grill (supports 2-4 people to operate simultaneously).
Smoke control technology:
Double-layer carbon box design: lower combustion + upper water mist filtration, reducing smoke by 60%;
Directional smoke exhaust pipe: adjustable angle to avoid direct blowing of neighboring yard.
Localization adaptation:
Grill spacing optimization: adapt to the size of Indian kebab to prevent the ingredients from falling;
High temperature resistant coating: resists 45℃+ extreme climate in India, with a rust-proof life of 5 years.
Multi-scene coverage:
Home version: Comes with a masala seasoning set (scan the code to get 22 sauce recipes);
Commercial version: Add pulley + windshield, suitable for street carts (2,000 skewers per day)
Market results
Sales data
Sales volume exceeded 50,000 units in the first year, of which 60% were price-sensitive commercial versions (unit price ₹2,499);
Flipkart's "Outdoor Cooking" category dominated the list for 6 months, with a return rate of only 2.3% (8% in the industry average).
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